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Strategy

Uralkali is a leading international potash producer with about 20% of the global potash production.
  Enhance Operating Efficiency

Enhance Operating Efficiency

Pursuing improvements in operational efficiency to maintain and enhance the Combined Group’s competitive cost position and profitability
  
Drive Organic Growth

Drive Organic Growth

Driving organic growth through a value accretive investment programme, to include exploitation of brownfield projects and greenfield development opportunities. Uralkali aims to increase the production capacity of existing operations from 10.6 million to 13 million tonnes in 2012
   Optimisation of Sales and Marketing

Optimisation of Sales and Marketing

Determining optimum sales and marketing channels. Uralkali aims to maintain and increase market shares in the key distribution markets: China, Brazil, India, Southeast Asia Europe and the US
Realise Synergies

Realise Synergies

Realising the considerable synergy potential that exists through the Proposed Combination in an expedited timeframe to increase shareholder value. Uralkali aims to achieve the synergy effect of USD 100 million per annum starting from 2013
  Employer of Choice

Employer of Choice

Delivering value whilst operating in a socially responsible manner and positioning the Combined Group as the employer of choice in the Russian mining industry
  Focus on Corporate Governance

Focus on Corporate Governance

Continued commitment to ongoing enhancements in Uralkali’s leading corporate governance standards
  
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