Potash is generally purchased by distributors that then sell to the agricultural industry, NPK producers and governments negotiating on behalf of a consortium of agricultural interests.

According to Fertecon, global demand for potash has grown by 24.8 percent in the last seven years, as many countries are increasing potash application due to the need to develop food supply for an expanding population. In future we expect the demand for potash to grow by 4-5% per year depending on a best case/worst case scenario, but projected growth varies significantly from country to country and is likely to exceed 5% in BRIC countries which accounted for 45% of the global potash market in 2006.To learn more see BRIC countries.