- Our strategy is to focus on the largest and the fastest growing potash markets – BRIC countries
- Brazil, Russia, India and China accounted for 43% of the global potash market and over 75% of Uralkali's sales volumes in 1H 2007
- We are #1 by share in BRIC market through BPC and Uralkali Trading
- Potash demand is growing at a very high rate in BRIC countries – roughly 5% per annum
- Potash is sold at a premium in BRIC countries compared to mature markets of North America and Europe
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