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Uralkali promotes children's road safety


From 6-16 February, Uralkali organised the Be More Visible social campaign in Berezniki and Solikamsk. Uralkali, together with the traffic police, prepared 10,000 reflective keyrings, which can be hung on a school bag, backpack or jacket, for primary school pupils in both cities. Reflectors are a key piece of equipment for pedestrians, as they reduce the number of accidents on the roads.

During the campaign, Uralkali and the traffic police reminded the children about the need to respect road regulations, especially at night. The events were interactive and a flash mob was organised at the Childrens Centre for Scientific and Technical Creativity in Berezniki, where young traffic inspectors attend classes.

The young pedestrians received reflectors with Uralkalis logo as a useful gift.

Ruslan Ilyasov, Uralkali HR Director, commented:

Safety is a basic value of our company and forms the foundation of Uralkalis corporate culture. We understand that a culture of safety needs to be developed from a very early age. Road regulations are among the very first safety rules that a child learns. Our Be More Visible social campaign to distribute reflectors among primary school pupils from Berezniki and Solikamsk will not only prevent traffic accidents, but could also preserve the lives and health of children.

Stanislav Seleznev, Uralkali Health, Safety and Environment Director, commented:

Uralkali is a socially responsible company, and it is not only the safety of our employees that we care about. We are conducting the Be More Visible social campaign and providing pupils from Berezniki and Solikamsk with reflectors to prevent road accidents involving pedestrians. After all, children are the youngest and therefore the most vulnerable road users.

Reflective equipment increases the visibility of pedestrians on unlit roads, in cloudy and rainy weather, and, according to statistics, reduces the risk of their involvement in accidents by up to 85%.

Vladimir Polennikov, Head of the "BereznikovskyTraffic Police Department, commented:

The Berezniki state automobile inspectors pay special attention to the prevention of child road traffic injuries, because children are the most vulnerable people on the road. We are grateful to Uralkali for its participation in the Be More Visible social campaign. One way to protect young pedestrians in the dark is to encourage them to wear special reflective equipment on their clothes, enabling drivers to notice them and stop. Reflectors on childrens clothes will help to reduce the number of road accidents involving children significantly.

Uralkali (www.uralkali.com) is one of the worlds largest potash producers and exporters. The Companys assets consist of 5 mines and 7 ore-treatment mills situated in the towns of Berezniki and Solikamsk (Perm Territory, Russia). Uralkali employs ca.11,000 people (in the main production unit). Uralkalis shares are traded on the Moscow Exchange.


OJSC "Uralkali" (OJSC "Uralkali", Company,) is one of the world’s leading potash producers. Our aim is to produce potash fertilizers to satisfy the worldwide demand for the high-quality food; we develop potash deposits in an efficient and responsible manner in order to ensure continuous development of the Company.

We follow the principles of social responsibility and we know how important it is to respect the interests of all our stakeholders (employees, partners, investors, shareholders, government authorities, public organizations, the media and the residents of the regions of Uralkalis corporate presence). We know that, as a large industrial company, we are expected to be reliable, open and stable. We aspire to fully meet these expectations in full by consistently implementing the strategy of sustainable development.

Planning our work for years ahead, we care about the well-being of the future generations and honor the obligations that we have undertaken voluntarily:

  • Securing the well-being and personal development of our employees;
  • Taking into account the unique social features of the regions where we work both when solving current problems and when making decisions regarding the Companys new projects;
  • Taking all necessary actions in order to reduce the negative impact on the safety, health and living conditions of our employees, partners and residents of the territories of Uralkalis corporate presence;
  • Maintaining an open dialogue with all the Companys stakeholders, regularly informing all interested parties of the situation in the Company and the status of the actions taken in order to reduce and eliminate environmental and social risks;
  • Taking into account the opinions of the stakeholders when making decisions in the sphere of industrial, environmental and social safety when realizing current and future projects.

Our social policy serves as a guide for each employee of OJSC "Uralkali" and it is reflected in all our programs and plans. We understand how important it is to fulfill our obligations in a full and timely way and we are committed to finding a balance between the interests of the Company, its employees and other stakeholders. We believe that this balance is the only true foundation for the harmonious growth and development of OJSC "Uralkali" and society as a whole.

URALKALIs Health, Safety and Environment Policy

OJSC “Uralkali” aims to be a leader in every aspect of its operations.

Health, safety and environment are key priorities for us and serve as a framework for every action and decision we make, irrespective of the type of activity.

We fully realise that no achievement or economic benefit may justify death of people or damage to human health and the environment of our planet. Each and every employee of OJSC Uralkali has the right to be provided with safe and comfortable conditions of labour. With that, the Company expects that every employee will strictly abide by safety regulations and will demonstrate responsible attitude towards own and fellow colleagues life and health. Only through maintaining a mutually responsible behaviour in health, safety and environment will we be able to achieve a greater level of development for our business.

Our goals are very simple and clear:

  • Zero accidents;
  • Zero industrial emergencies;
  • Reduction of environmental impact.

To achieve these goals and to ensure the maximum compliance with legal and regulatory requirements, we must create a health, safety and environment management system based on established standards.

An efficient management and continuous improvement of the corporate health and safety culture will enable us to gain significant progress in preventing and/or mitigating HSE-related issues.

We strongly believe that a successful implementation of these efforts will create conditions for the sustainable development of OJSC Uralkali.

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